The cost of marketing ( e.g., the cost of transferring title and moving goods to the customer). 进行市场买卖的费用(如转让费和运输费)。
Research on Strategic Cost Management of Beijing Vegetable Supply and Marketing Chain 北京市蔬菜供销链战略成本管理研究
One answer is by collaborating and spreading the cost of recruitment marketing. 一种办法是进行合作,分摊招聘推介活动的费用。
Compared with the cost of developing and marketing drugs, Big Pharma's problems in research are modest. 与药物的开发营销成本相比,大制药公司在研究方面遇到的问题还不算大。
This is the most cost effective way of marketing products or services. 这是最具成本效益的方式推销产品或服务。
However, filmmakers and studios will have to weigh the added cost of shooting in3-D against the increased marketing value for that type of film. 当然,电影制作人还要综合考虑拍摄立体电影增加的成本和这类电影未来增长的市场价值。
Marx put forward to be the marketing cost theory of core with marketing cost, and Kesidi gave what with trading charge is core to trade charge is academic. 马克思提出了以流通费用为核心的流通费用理论,而科斯提出了以交易费用为核心的交易费用理论。
On the supply side, the fund managers tend to play a full-functioning role, at the cost of high marketing expenditure, and run in high-cost area. 但在供给方面,基金管理公司全能化倾向严重,营销费用居高难下,企业一直在高成本区运行。
And to carry out local logistics strategy and solve the problem of the difference and cost management by means of local marketing, human resources and enterprise culture are the key to get marketing quotient and realize the win-win between TPL enterprise and producer in supply. 通过市场营销本土化、人力资源本土化和企业文化本土化措施,实施本土化战略,解决差异化和成本管理问题,以获得市场份额,实现第三方物流企业与货主企业在供应链上的双赢。
It aims to cut off selling circulation and cost of marketing, increase income, and search for new market. In addition it can improve customers 'value, satisfaction, productiveness and loyalty. 其目标是缩减销售周期和销售成本、增加收入、寻找扩展业务所需的新的市场和渠道以及提高客户的价值、满意度、赢利性和忠诚度。
This dissertation starts from introducing the cost of Marketing activities, and then analyzes the marketing cost from various angles, which in turn create the various cost analysis results; and then this essay conducts application research to the cost-analysis results. 本文思路是从营销活动的成本入手,站在不同的角度对营销活动的成本进行分析,通过对营销成本的分析得到不同的分析结果,然后对成本的分析结果进行应用研究。
The Cost Strategy of Enterprise in Marketing Time 营销时代的企业成本战略
Thereby, it's essential to improve the level of marketing cost management, reform the method of marketing cost management. 营销成本核算则是简单地按销售量或销售额进行分摊。从而,提升营销成本管理的层次、改善营销成本管理的方法、扭转营销成本管理的现状具有必要性。
On one hand, an enterprise must invest quiet a lot cost into the factors of marketing combination to maintain or enlarge its market share. 一方面,企业要维持或扩大自己的市场份额,必需投入大量成本到营销组合的各因素中;
From the point of view of complicated composite of electricity cost and the comprehensive virtue of the marketing staff, a few problems do exist in the electricity marketing. 从电价复杂的构成和营销人员的综合素质来看,在电价执行上确实存在一些问题。
From the management decision cost of enterprise and the marketing external atmosphere, the meaning and the necessity of normalizing measuring data management under the marketing economic condition are narrated. 文章从企业经营决策成本、市场外部环境等方面,论述了在市场经济条件下规范计量数据管理的意义及必要性。
At the same time for keep appeal of price, PC manufacturers try hard to reduce circulation cost of marketing channel. 同时为了保持价格的吸引力,PC厂商们都尽量地减少销售渠道的流通成本。
The differences in the state and process of its functions'being carried out result in various output and cost of marketing channels whith serve as inner momentum in the formation of channel structure. 功能的执行状况和过程的不同将导致不同的营销渠道的产出和成本,产出和成本是渠道结构形成的内在动力。
According to whether marketing activities would lead to the external cost besides of the marketing expenses, the thesis defines marketing neutrality and points out marketing essentially is a process to achieve the value of exchange with the lowest exchange expenditure. 拟从营销活动是否会干扰经济、社会的正常运行,是否会引致营销支出之外的外部成本来界定营销中性,并运用经济学的微观分析揭示营销本质是以最低的交易费用,实现价值交换。
First of all, we should exert the advantage of microblog marketing information, for example, low cost of microblog marketing, high accuracy, timeliness strong and microblog fan loyalty high. 首先,要发挥微博营销的优势,微博营销的信息成本低廉、精准度高、时效性强,而且微博的粉丝忠诚度高。
At the same time the cost of sports marketing enterprises of resources are enormous, divorced from the actual needs of the market of sports marketing will not bring marketing value to the enterprise, but will have a negative impact on enterprises. 同时体育营销所耗费企业的资源是巨大的,脱离市场实际需求的体育营销不仅不会给企业带来营销价值,反而会给企业带来负面影响。
Its purpose is to reduce the marketing cost, improving the efficiency of marketing, and the marketing combination of strong. 目的是降低营销成本,提高营销效率,进行针对性较强的组合营销。
On this basis, enterprise business to business e-commerce platform is built to make the inter-enterprise information exchanged with low cost, and to reduce the cost of production and marketing. 在此基础之上构建企业之间B2B电子商务平台,满足企业间信息的低成本传递,缩减生产和营销成本。
Moreover, the system will also help reduce the cost of marketing management, as well as provide information platform among customers, sales staff and management, so as to further promote the sustainable development of enterprises. 而且,本系统还有利于降低营销的管理成本,同时为客户、销售人员和管理人员三者之间提供信息平台,从而进一步促进企业的可持续发展。
Carried out with case after the calculation of mathematical analysis, to identify changes in the overall cost of the supply chain the major cost categories of factors: marketing costs, logistics costs, customer satisfaction, costs and transportation costs. 之后结合案例进行了数学分析计算,找出影响供应链整体成本变化的主要成本类因素:促销成本、后勤成本、顾客满意成本与运输成本等。
This paper attempts to project cost management ideas and methods used in the management practices of corporate marketing activities, project cost management to explore new methods of enterprise marketing management activities. 本文尝试将项目成本管理的思想和方法应用于企业营销活动管理的实践的研究,从项目成本管理来探讨企业市场营销管理活动的新方法。
This paper is innovative in oil sales branch in southern China as an example, the analysis of the status of its cost management, mainly on the current cost of oil marketing companies to manage the challenges and problems. 本文以中石油华南销售分公司为例,分析其成本管理现状,主要阐述目前石油销售企业成本管理所面临的挑战和存在的问题。
According to these consumer behavior feature, market department can offer stronger pertinence tactics for market service, And has economized the cost of the marketing. 根据这些消费行为特征,市场部门就可以提供针对性更强的市场服务策略,并且节约了市场营销的成本。